Product marketing is the process of promoting and selling a product to a targeted customer. Product marketing, as opposed to product management, deals with more outbound marketing or customer-facing tasks.
The tools to be utilized could be: Print, (Newspapers, magazines, posters, leaflets, broachers,) Television, Radio, Outdoor (hoardings, banners, creative walls, signages, cutouts, gantries, direction boards, wall posters) Digital (Internet marketing, social networking sites) Mobile services (sms, Recorded calls, Auto reminders) and Events & Associations, etc.